Personas
Manage and customize buyer personas for your sales process
Chief Technology Officer
Technical Decision Maker
Oversees the entire IT and security infrastructure. Focuses on long-term scalability, data integration, and ensuring that new technologies align with the enterprise's digital transformation goals.
Key Focus Areas
ROI Metrics
Use Cases
Centralized device management
Cross-location security orchestration
Integration with IT systems (e.g., Okta, Azure AD)
Chief Financial Officer
Financial Decision Maker
Focused on financial justification, budgeting, and cost-benefit analysis. Needs ROI clarity and justification for security investments tied to operational savings and risk mitigation.
Key Focus Areas
ROI Metrics
Use Cases
Consolidation of hardware vendors
Reduction in break-ins and damage claims
Improved budgeting with cloud-based pricing
IT Director
Technical Implementer
Manages day-to-day IT and security deployments. Prioritizes speed of implementation, system reliability, and maintenance overhead.
Key Focus Areas
ROI Metrics
Use Cases
Fast deployment of cloud-based security
Remote monitoring and alerting
Device health and diagnostics automation
Physical Security Manager
Security Operations Manager
Responsible for the physical safety of people, facilities, and assets. Looks for tools that provide real-time visibility, streamline incident response, and support compliance.
Key Focus Areas
ROI Metrics
Use Cases
Centralized camera & badge access control
Real-time incident alerts
Rapid investigation workflows
VP of Operations
Operational Leader Overseeing Security Teams
Manages building security and ensures operations are not disrupted. Needs reliable, scalable solutions that work across locations and are easy for teams to adopt.
Key Focus Areas
ROI Metrics
Use Cases
Facility access automation
Multi-location monitoring
Unified vendor management